Your Engaged, Let the Planning Begin!
Welcome to Trade Sensation Events – A One Stop Wedding Boutique. We specialize in wedding planning - Full and Day of Coordination, Destination Weddings, Decor, Sofreh Design and execution, Floral Design, Favours & Gifts.
We also have over 10+ vendors for all other wedding categories in our 5,000 square foot studio to create a stress free planning experience for your luxury Persian wedding. They include DJ, bands, cakes & dessert tables, make up & hair, invitations and stationery, photography and video, photo booths, stag company, edible favours, dove releases, boudoir photography, live event artists, etc.
Meet our Lead Planner specializing in Persian Weddings:
Mahsa joins our Full time team in June 2014 as a Lead Bridal Coordinator. Masha comes from a strong business and management background in the fashion industry managing flag ship stores for over 12 years. She exudes great leadership skills and works very well under pressure. Carla (Trade Sensation CEO) was Mahsa’s District Manager in her retail fashion days, and now gladly their paths have crossed again. Mahsa specializes in Persian weddings and is very familiar with the culture and the customs. She has planned many events for friends and family in the past and is now continuing this role in her dream career. Mahsa will soon graduate from Trade Sensation’s Wedding Academy – The Wedding Planning Mentorship Program. Mahsa has a modern and elegant style for planning which also brings the art of creativity and personalization to every event. She adds special attention to details and is structurally organized. Mahsa is passionate about your wedding and dedicated to providing quality service to all her clients with her warm and enthusiastic personality, along with flawless precision and attention to detail. Given the opportunity she would love to be a part of your wedding day planning.
Meet our Sofreh Designer and Decor Stylist for Persian weddings:
Crystal Bling Sofreh Design
Rustic Charm Sofreh Design
The Gold Dream Sofreh
Pretty in Pink Sofreh
Persian Wedding Customs
Persian Weddings – A beautiful traditional occasion with the merging of two families, full of love, excitement and happiness.
Like many other cultural traditions, Persian wedding customs goes back the Zoroastrian tradition. It may have evolved over the years through various tradition practices, the actual ceremonies have more or less, stayed the same.
The typical Persian wedding consists of two phases: the aghd (the ceremony) and the aroosi (the reception) and are usually celebrated within the same day – however, in some occasions, there might a gap in time in order to celebrate the two stages.
The first phase is called “Aghd”, the legal process of getting married. During this phase, both the bride and the groom along with their guardians sign a marriage contract.
The second phase is “Jashn-e Aroosi”. This is typically the wedding reception where the actual feasts and the celebrations takes place with family members and friends and lasts from three to seven days.
Tradition Meets Desire
The ceremony takes place in room beautifully decorated with flowers with an elaborately designed spread on the floor called “Sofreh-ye Aghd”. Normally, Sofreh-ye Aghd is set on the floor facing east, towards the direction of sunrise (light). The bride and the groom that are seated at the head of Sofreh-ye Aghd will be facing “The Light”. By customs, Aghd usually takes place inside the home of the guardians/parents of the bride. The guests who arrive at the ceremony are the witnesses to the marriage and they initiate the wedding ceremony. Furthermore, the couple’s guardians and other elder close family members are also present in the room to meet and greet guests and guide them to their seats. Once everyone is seated, the bridegroom is the first to take his seat in the room at the head of Sofreh-ye Aghd. The bride then follows and joins the bridegroom. In Persian tradition, the bridegroom always sits on the right hand side of the bride as the right hand side designates a place of respect in Zoroastrian culture.
Important Symbolic Elements
- Persian Wedding Spread – Persian Wedding Sofreh Aghd- this is used on the floor as the backdrop for Sofreh-ye Aghd and is traditionally passed from mother to daughter (or occasionally son). The spread is made of a luxurious fabric such as “Termeh” (Cashmere: A rich gold embroidered fabric originally made from the soft wool found beneath the hair of the goats of Cashmere, Tibet, and the Himalayas), “Atlas” (Gold embroidered satin) or “Abrisham” (Silk).
- Mirror (of fate) “Aayeneh-ye Bakht” and two Candelabras - (represents the brightness of the future of both the bride and groom) one on either side of the mirror. The mirror and two candelabras represent both light and fire, two very important elements in the Zoroastrian culture. When the bride enters the room, her veil is covering her face. Once she is seated beside the bridegroom, the veil is then removed and the first thing the bridegroom sees in the mirror should be the reflection of his soon-to-be wife.
- A tray of seven multi-colored herbs and spices ”Sini-ye Aatel-O-Baatel” – the seven trays are supposed to guard the couple and their lives together against the evil eye and witchcraft. It will help drive away evil spirits. This tray consists of seven elements in seven various colors:
- Poppy Seeds ”Khash-Khaash” (to break spells and witchcraft)
- Wild Rice ”Berenj”
- Angelica ”Sabzi Khoshk”
- Salt ”Namak” (to blind the evil eye)
- Nigella Seeds ”Raziyaneh”
- Black Tea ”Chaay”
- Frankincense ”Kondor” (to burn the evil spirits)
- A bowl of gold coins – represents wealth and prosperity in their marriage.
- A scarf or shawl made out of silk or any other fine fabric – to be held over the bride and bridegroom’s head throughout the ceremony by different happily married female relatives (mostly bride’s close family members).
- Two sugar cones ”Kalleh Ghand” - made out of hardened sugar that is used during the ceremony. These sugar cones are grinded together above the bride and bridegroom’s head (over the scarf held above their heads) throughout the ceremony to shower them in sugar (symbolizes sweetness and happiness).
- A cup of honey - sweetens life. Immediately after the couple has tied the knot, they should each dip one pinky finger in the cup of honey and feed it to the other one.
- A needle and seven strands of colored thread – a figurative component that sews up the mother-in-law’s lips from speaking unpleasant words to the bride. The shawl that is held above the couple’s head throughout the ceremony is sewed in one corner by the needle and threads.
- A copy of the couple’s Holy Book - placed on the spread. For Christian couples, it would be the Bible, for Zoroastians, it’s the Avesta and for Muslims,the Qur’an, This symbolizes God’s blessing for the couple. Some couples use a poetry books such as Khayyam’s poetry collection or Hafiz poetry collection instead as a substitution to the holy book. Traditionally, “Avesta”, the ancient Zoroastrian holy book was used by the majority of Iranians and the Bible was used by the Iranian Christians during the ceremony and readings were made from it. As the years progressed, Qur’an replaced Avesta for most wedding ceremonies after Iran got attacked by Arabs and forced the people to accept Islam.
Persian Wedding Cards | Symbolic Gifts
Part of their tradition is to place a prayer carpet/kit in the center of Sofreh-ye Aghd as a reminder to the couple of the important of prayer during blissful and rough times. This kit includes a prayer rosary, a cross, a Holy Bible, a small rug called “Sajjaadeh” and a strand of prayer beads “Tasbih”. Furthermore, a wide assortment of sweets and pastries are then shared with the guests following the ceremony. The assortment usually includes but are not limited to: Sugar coated almond strips “Noghl”, Baklava (a sweet flaky Persian pastry “Baaghlavaa”), Mulberry-almond paste made in the shape of mulberries “Tout”, Rice-flour cookies “Noon-Berenji”, Chickpea-flour cookies “Noon-Nokhodchi”, Almond-flour cookies “Noon-Baadoomi”, and Honey roasted almonds “Sohaan A’sali”.