Event marketing is one of the most effective marketing tools you have at your disposal. No other strategy can place your program in closer, more direct contact with your target demographic. More importantly, the personal nature of face-to-face marketing consistently offers better results than any other type of advertising campaign.
This unparalleled opportunity to target and intimately connect with captive, receptive consumers is exactly what Trade Sensation Events will deliver.
Let us put success back into your event!
We begin by reserving the very best venue and designing the most tailored event idea for your program – one that will reach your targeted groups.
Then we plan your event while ensuring to stay within your desired budgetary requirements. When your event day arrives you can sit back and enjoy and rest assured that your program will run smoothly, efficiently, and most importantly – effectively, so that thousands of consumers hear your message, and hopefully, become loyal customers.
Why Hire an Experienced Event Planner for your next Corporate Event ?
Unfortunately there is still a stigma attached to event planners being an extra cost that gets added to the event budget. Rather, the truth is that an experienced event planner should more than save back what you paid to hire them, plus more.
When a business makes a decision to throw a corporate event, they often attempt to take it on within their own organization, without realizing that in reality, planners know the tips, tricks, and vendor contacts that save companies time, reputation and money in the long run without sacrificing the quality of the event.Event planners build relationships with suppliers and receive discounted rates from vendors that will pass on to the client. When a company calls the same supplier, they will pay their standard rates. These can be as much as twenty percent higher than the rate a well-networked event planner may receive.Time is money, and employees in a company do not have enough time on their hands to plan an entire corporate event and know quality, logistics and pricing the way a good event planner does.Spreading employees thin is unnecessary when a planner can do the same job more effectively and efficiently. Planners can organize and execute the event in less time than the company ever could, allowing employees to focus on their prime responsibilities. In addition, event planners have extensive knowledge and wisdom gained from the experience of years of planning events and parties – they know the latest trends, newest venues, hottest colors, budget-saving secrets, and details that companies often overlook when they only plan a couple of events annually.
A good corporate planner has an iPad filled with vendor connections that is worth its weight in gold! They have all the right contacts at their fingertips; from decor, to music to live entertainment. Utilizing multiple search engines and taking a risk not even knowing if they are reputable to figure out vendors for the party is unnecessary when planners can have all the best vendors on speed dial.
No matter how meticulous the planning and preparation that direct employees do for the event, there will always be an unforeseen hiccup that they may not anticipate or be equipped to deal with. Guests should not be aware of any issues that may arise and employees planning the event could appear panicked as they are not true “event” professionals. An experienced planner knows who to call and how to rectify the situation quickly without drawing attention to it.
A corporate event planner is an extension of the company they are hired to work at. They do all the heavy lifting for the event so employees can enjoy the event as they are meant to. A planner allows all employees to network effectively and make favorable impressions.
Great corporate planners allow the company to be a part of the details and decision making without being burnt out on an information overload, which happens when employees within the company attempt to plan an event without any professional help. Planners will research the company and find the right vendors that are the right fit for the company and event. They will also help with the event design to create an environment where the message you are sending out is in direct relationship with the company brand.An average event can require the participation of ten to twenty vendors. Vendors must be researched, booked, contracts checked, scheduled on a timed agenda, and managed for contractual compliance. Planners handle all of those details so employees can focus on company business.Constant communication with vendors takes up an insurmountable amount of time. Companies underestimate the amount of time that is taken by communicating with vendors and producing an event from beginning to end. Planners create schedules and floor plans, answer questions, and keep the event on track. Employees trying to plan an event will spend less time on company business. Safety should be a priority and all spaces and vendors are inspected and certified by the event planner.
Trade Sensation Events Inc. is a leading event production firm in Toronto but servicing the GTA, providing a full range of event services for companies, charities and non-profits, schools and organizations. We have produced over 1,000 successful events in our 7 years in the event planning business. Carla Abramovici – Event Director and CEO of Trade Sensation spent 20 plus years in the corporate world managing million dollar companies, predominantly in the fashion industry, overseeing sales, operations, recruitment and event management. We pride ourselves on taking care of every detail – from planning to execution. There are truly no limits to what a Trade Sensation event can be. We provide insurance, a health and safety guarantee and our Event Planners are all professionally trained.
